Interesting take from some Wi-Fi data from a college stadium.

[ricepig]

http://www.ampthink.com/wi-fi-data-holds-big-surprises-for-college-football-marketers/

[gchamblee]

http://www.ampthink.com/wi-fi-data-holds-big-surprises-for-college-football-marketers/

If they were smart, someone would stand up in a marketing meeting and say "Our target audience is experiencing advertising fatigue and we are dangerously close to being viewed as the cancer that is infecting sports. How about we just focus more on the quality and price of our product and focus less on shoving our logo down peoples throats at every corner they turn. How about we stop collecting data on them like we are the NSA and lets just offer a better product/service than our competition?"

Im sure he would be fired, but he would be my hero.

[JoeyCapital]

I'm tired of having to actually google something before all my electronic devices start sending me ads focused on that product. I want them to start reading my brainwaves so I don't have to waste all that time on the googles.

[EastexHawg]

I wonder if attendance patterns have changed or if we have usually been the exception.  For years we typically attended all the Fayetteville games and most in Little Rock.  From 2002-2004 we attended 23 games, with a high of 9 in 2004.  In 2002 the non-conference schedule included Boise State, who after getting stomped by the Hogs won 12 straight, and a South Florida team that finished 9-2.  The third game was against Troy, who was typically not a pushover and had beaten Mississippi State the year before as part of a 7-4 season.  That made the 660 mile round trip to watch every game more interesting. 

The 2003 OOC schedule wasn't so inviting, but in 2004 we got Texas in Fayetteville.  We drove to Auburn and Mississippi State that year to go with the seven instate games.

We saw almost all the same people sitting around us at the home games, so I got the impression that most people were attending all or most of the games.  As the years went by, we found it harder and harder to be motivated to drive that far to see games against the like of Southeast Missouri State and Florida International.  Given how hard it was to sell the tickets to those games, even at $20 apiece, I'm guessing a lot of other people felt the same.

[ricepig]

I wonder if attendance patterns have changed or if we have usually been the exception.  For years we typically attended all the Fayetteville games and most in Little Rock.  From 2002-2004 we attended 23 games, with a high of 9 in 2004.  In 2002 the non-conference schedule included Boise State, who after getting stomped by the Hogs won 12 straight, and a South Florida team that finished 9-2.  The third game was against Troy, who was typically not a pushover and had beaten Mississippi State the year before as part of a 7-4 season.  That made the 660 mile round trip to watch every game more interesting. 

The 2003 OOC schedule wasn't so inviting, but in 2004 we got Texas in Fayetteville.  We drove to Auburn and Mississippi State that year to go with the seven instate games.

We saw almost all the same people sitting around us at the home games, so I got the impression that most people were attending all or most of the games.  As the years went by, we found it harder and harder to be motivated to drive that far to see games against the like of Southeast Missouri State and Florida International.  Given how hard it was to sell the tickets to those games, even at $20 apiece, I'm guessing a lot of other people felt the same.

I've set with basically the same people on all 4 sides since 2006. Now, the guy to my left has swapped wives, but everyone else is the same. They may give/sell their tickets to others on occasion, but pretty much the same group.

[hawganatic]

That article is an example of why you don't connect to public wifi networks.

[kodiakisland]

That article is an example of why you don't connect to public wifi networks.

No kidding.  I do not have a smart phone and my tablet is always set to airplane mode unless I am using it.  As far as this topic though, if I find myself at a football game and am so uninterested in the game that I need wifi, I probably won't be back.

[jgphillips3]

I would suspect a good portion of older fans either don't connect to WiFi or maybe don't even have a smart phone and they tend to be the ones who have the income to go to all of the games whereas younger kids will definitely have a device and connect but they will not have the income to attend multiple games.  I would think this skews the figures a bit.

[Svrdhd]

That article is an example of why you don't connect to public wifi networks.

Article says you don't even need to connect to be identified, if you haven't disabled wifi on your device you are logged. Same way we can 'see' networks we're not logged into.

[Biggus Piggus]

If they were smart, someone would stand up in a marketing meeting and say "Our target audience is experiencing advertising fatigue and we are dangerously close to being viewed as the cancer that is infecting sports. How about we just focus more on the quality and price of our product and focus less on shoving our logo down peoples throats at every corner they turn. How about we stop collecting data on them like we are the NSA and lets just offer a better product/service than our competition?"

Im sure he would be fired, but he would be my hero.

Big problem with this is the vast majority of businesses cannot compete on quality or price. Only one "best." Most people work for somebody who isn't the best.

[Razorbackers]

If they were smart, someone would stand up in a marketing meeting and say "Our target audience is experiencing advertising fatigue and we are dangerously close to being viewed as the cancer that is infecting sports. How about we just focus more on the quality and price of our product and focus less on shoving our logo down peoples throats at every corner they turn. How about we stop collecting data on them like we are the NSA and lets just offer a better product/service than our competition?"

Im sure he would be fired, but he would be my hero.

Data collection allows companies to strategically place ads or kiosks or whatever in better places, which cuts down on advertising fatigue. That's what this link is talking about here, is creating a more engaging atmosphere at games and events.

When you're part of a loyalty program, whether it's Krogers or a clothing company, the data you're providing to them should see an improvement in quality for the consumer. The reason people are feeling ad fatigue is because people aren't using data collection properly, or at all. And they just blast advertisements on websites or wherever.

All that being said, I've given up on any sort of privacy in my life, so at least give me good free wifi out of it lol.

[ThisTeetsTaken]

Data collection allows companies to strategically place ads or kiosks or whatever in better places, which cuts down on advertising fatigue. That's what this link is talking about here, is creating a more engaging atmosphere at games and events.

When you're part of a loyalty program, whether it's Krogers or a clothing company, the data you're providing to them should see an improvement in quality for the consumer. The reason people are feeling ad fatigue is because people aren't using data collection properly, or at all. And they just blast advertisements on websites or wherever.

All that being said, I've given up on any sort of privacy in my life, so at least give me good free wifi out of it lol.

Anybody else think this way?

[Razorbackers]

Anybody else think this way?

I'm barely old enough to remember pre-internet and pre-smartphone life. Facebook started when I was a freshman in college. YouTube when I was a senior in High School. So, I can remember being disconnected when I went out with my friends on a Friday or Saturday night. My little brother, who is only 3 years younger than me, does not. He got a Nokia cell phone as a freshman or sophomore in High School. By the time he was a senior, Facebook and Twitter were around. By the time he was in college, social media was everywhere.

People younger than us (25 and younger, we'll say) did not grow up with any sort of privacy. Heck, babies born in the past 5 years or so have their whole life, from the first ultrasound, to their birth, to their birthdays, etc...online on their parents Facebook page. Privacy means something different to other generations. For me, I don't sign up for loyalty/reward programs unless they offer something worth it, but when it comes to free wifi or something like that...I don't think twice. I'm on it. lol

I guess my point being, for someone like me, the ability to use my phone during the game to tweet, post pics/videos, use snapchat, etc. is a huge plus.

[kodiakisland]

Anybody else think this way?

I'm sure a lot do.  I grew up with party lines.  I have a "stupid" phone, but rarely carry it with me.  I have no desire to be readily available 24/7 to anyone.  It bugs the everliving darn out of me when people can't even finish a sentence without checking their phone.  Privacy?  Yeah, not only do I want it, but I expect it.

As far as using all that crap at a game, why go to the game if you need to be entertained by something else?  If you are so important that you must post things during the game, how do you have time to go to the game in the first place?  I guess it's an age thing, or more likely a generational thing, but if I'm at a game, that's the most important thing going on at that moment.  I don't need anything else at that time.

What's worse than the phone though is the fact your car is tracking your every movement.  You might be shocked what that on board computer is keeping in it's data banks.

[EastexHawg]

The only people who need to be available 24/7 are doctors and plumbers. 

[ricepig]

I'm sure a lot do.  I grew up with party lines.  I have a "stupid" phone, but rarely carry it with me.  I have no desire to be readily available 24/7 to anyone.  It bugs the everliving darn out of me when people can't even finish a sentence without checking their phone.  Privacy?  Yeah, not only do I want it, but I expect it.

As far as using all that crap at a game, why go to the game if you need to be entertained by something else?  If you are so important that you must post things during the game, how do you have time to go to the game in the first place?  I guess it's an age thing, or more likely a generational thing, but if I'm at a game, that's the most important thing going on at that moment.  I don't need anything else at that time.

What's worse than the phone though is the fact your car is tracking your every movement.  You might be shocked what that on board computer is keeping in it's data banks.

I'm old, but I check twitter/internet during a game, usually during commercial time. There's always info about injuries, calls, etc...that's nice to know, I also keep up with other scores. I don't  connect to the WiFi, but I wouldn't have any problem using it if I need to.

[RazorbackToTheFuture]

I'm sure a lot do.  I grew up with party lines.  I have a "stupid" phone, but rarely carry it with me.  I have no desire to be readily available 24/7 to anyone.  It bugs the everliving darn out of me when people can't even finish a sentence without checking their phone.  Privacy?  Yeah, not only do I want it, but I expect it.

As far as using all that crap at a game, why go to the game if you need to be entertained by something else?  If you are so important that you must post things during the game, how do you have time to go to the game in the first place?  I guess it's an age thing, or more likely a generational thing, but if I'm at a game, that's the most important thing going on at that moment.  I don't need anything else at that time.

What's worse than the phone though is the fact your car is tracking your every movement.  You might be shocked what that on board computer is keeping in it's data banks.

Lol party lines.  My grandma had one til I was about 10.  I mentioned party lines to someone the other day and people looked at me like I was insane.

[McKdaddy]

I'm old, but I check twitter/internet during a game, usually during commercial time. There's always info about injuries, calls, etc...that's nice to know, I also keep up with other scores.

^^^^

[kodiakisland]

Lol party lines.  My grandma had one til I was about 10.  I mentioned party lines to someone the other day and people looked at me like I was insane.

We had one until I left for college.  I remember when we got our first touch tone phone (as opposed to rotary).  It would ring if anyone on the party line got a call.  Caused quite a bit of frustration until we figured it out.  The touch tone had to be set to pulse instead of tone.  A struggle most don't know or remember.  Anyway, you got real careful what you said on the phone, cause even back then someone was always listening.

[ChicoHog]

I think it's a generational thing for the most part.  When I'm at a game I don't need to look at my phone unless it's checking scores of other games since the scoreboard at the stadium is usually pretty lame at updating those.  otherwise i couldn't care less about using my phone during the game. 

Young folks are addicted to their phone.  I notice it everyday whether I'm working or doing something else.  They are constantly texting or looking at Facebook or some other uses.  Not much talking though! 

I also notice my college buddy every year when we attend a game together he is always on his phone during our trip but not at the game.  I asked him about it and for him it's fantasy football (NFL).  He is an addict and is always reading up on that stuff. 

[LZH]

Young folks are addicted to their phone.  I notice it everyday whether I'm working or doing something else.  They are constantly texting or looking at Facebook or some other uses.  Not much talking though! 

Ain't that the truth. I swear, I can't even make it to the damn dollar store without having to go around some wanker swerving all over the place with his head buried in his phone. If these people are so darned important that info/texts can't wait they would have a driver.

[gchamblee]

Ain't that the truth. I swear, I can't even make it to the damn dollar store without having to go around some wanker swerving all over the place with his head buried in his phone. If these people are so darned important that info/texts can't wait they would have a driver.

today we have access to more info than ever in history. however, when i see someone driving while looking at their phone i pull up close to them on the side or slow down in front of them giving them a very small margin for error. one of these days im going to get a free paint job on my truck.

secondly, anyone that has facebook installed on their cell phone doesnt deserve the privacy they have surrendered. facebook app is a smartphone virus. any time i have a business meeting with someone and see the facebook icon on their  phone screen, i immediately lose respect for them lol.

[humphrey]

This is interesting data here, for sure.  The part that stuck out to me was the figure that 71% of people only attend 1 game/yr!  I had a suspicion that reality was something similar to this.  I think a lot of people are like me in that regard -- you can't go to games all the time (personal schedule, cost of attendance, etc), so maybe you pick one game each year, or something like that.  Often, we get tied up in how many games we attend, but this reminds us that much of Razorback nation only gets to go to a game once/yr.

[Jackrabbit Hog]

I think it's a generational thing for the most part.  When I'm at a game I don't need to look at my phone unless it's checking scores of other games since the scoreboard at the stadium is usually pretty lame at updating those.  otherwise i couldn't care less about using my phone during the game. 

Young folks are addicted to their phone.  I notice it everyday whether I'm working or doing something else.  They are constantly texting or looking at Facebook or some other uses.  Not much talking though! 

I also notice my college buddy every year when we attend a game together he is always on his phone during our trip but not at the game.  I asked him about it and for him it's fantasy football (NFL).  He is an addict and is always reading up on that stuff.

My biggest complaint about DWRRS.  I'm a serial scoreboard checker and whoever is in charge of updating scores at the stadium is incompetent.  Not only that, but it's difficult to figure out why some game scores are in the rotation but others aren't.  I'm sure it doesn't bother 90% of the fans at the games, but it drives me nuts.

[ricepig]

My biggest complaint about DWRRS.  I'm a serial scoreboard checker and whoever is in charge of updating scores at the stadium is incompetent.  Not only that, but it's difficult to figure out why some game scores are in the rotation but others aren't.  I'm sure it doesn't bother 90% of the fans at the games, but it drives me nuts.

I had my guys back into your phone and see which games you were getting updates on, I then had those replaced with D-2 scores, and also limit your data speed. I think it worked well.

[Jackrabbit Hog]

I had my guys back into your phone and see which games you were getting updates on, I then had those replaced with D-2 scores, and also limit your data speed. I think it worked well.

Just as long as you didn't mess with my porn sites...

[ricepig]

Just as long as you didn't mess with my porn sites...

I ain't that mean....

[ChicoHog]

Just as long as you didn't mess with my porn sites...

In the words of Meat Loaf (or songwriter Jim Steinman to be exact) "You Took the Words Right Out of My Mouth".