Branding your program, it is more than just uniforms and logos

[MuskogeeHogFan]

Some interesting opinions from recruits found in this article by Andy Staples of Sports Illustrated.

Scroll over the logos to find out how each team establishes their particular brand in college football.

"Arkansas has found a way to be different and easily identifiable. That's critical for an SEC team that isn't located in a recruiting hotbed."

http://www.si.com/college-football/2015/06/26/college-football-branding-oregon-ducks-tennessee-volunteers

[MuskogeeHogFan]

Notice that some of the recruits quoted in this article indicated that their choice of school was made based on other factors than just uniform (though I know that plays a role for some kids), like the system that a team ran and still another, based on the coaching staff and their perceived ability to develop a player.