Motif Investing

[The Hogfather]

Have you guys heard of this?  Sounds interesting.  I just heard about it this morning.  What are your thoughts?

https://www.motifinvesting.com/

[Old Tusk]

Targeted ETFs are nothing new. 

[The Hogfather]

You can create your own blend and you get a royalty everytime someone purchases your "motif" or changes the blend of your "motif".

I just thought it sounded like an interesting concept.  Not sure you'd ever make any money off of the royalty, though.

[kingofdequeen]

i imagine that HiM has invested heavily in southwestern motif in his crib.

[The Hogfather]

i imagine that HiM has invested heavily in southwestern motif in his crib.

He invested in this last week:

[hawgbawb]

here is a similar concept. Ditch oil and coal stocks.
http://www.greenbiz.com/blog/2014/04/09/more-institutional-investors-consider-ditching-fossil-fuel-stocks?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=greenbuzz